About the company

CallSet is outbound infrastructure for teams that need AI and human callers working together — routing, QA, and execution in one stack. The market is crowded with point tools; CallSet is built for operators who want control and speed.

Affiniti shipped the product with the same model we use with founders: build the core platform, harden it in real campaigns, then open it to paying customers. GTM was not a separate phase — it shipped alongside the product.

CallSet is also proof of how we build: in-house, founder-grade execution, and accountable to revenue outcomes from week one.

What we built

  • Dialing + queue orchestration with AI and human handoff paths
  • Operator workflows for scripts, dispositioning, and QA checkpoints
  • Customer-facing onboarding and billing hooks for fast paid rollout
  • Instrumentation for pipeline and revenue reporting out of the gate

What we achieved

$150K ARR
Within 30 days of launch
$1M+
Qualified pipeline from launch

What they're on track for

  • →Expanding outbound capacity as new teams onboard
  • →Deeper CRM and workflow integrations driven by customer demand
  • →Higher ACV motions as enterprise pilots convert

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